Tempra Technology and Crown Holdings have partnered to develop the world's first self cooling beer can. It looks like a normal 500ml can, but features an integrated self-cooling device that reduces the "contents by a minimum of 30° Fahrenheit (16.7° C) in just three minutes."
"When activated, the all natural desiccant contained within a vacuum draws the heat from the beverage through the evaporator into an insulated heat-sink container."
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